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Rudra Cariappa is an Associate in Research at Quantum Consumer Solutions, focusing on the intersection of culture and strategy since February 2022. Key projects include exploring various cultural themes such as semiotics, ethnography, and trends across India and beyond. Prior experience includes roles as a Research Consultant at Mythos Labs, Inc., Teaching Fellow and Teaching Assistant at Ashoka University, Associate Researcher at the Centre for Policy Research, and internships at VICE Media, The Hindu, and Lonely Planet. Rudra holds a Post Graduate Diploma in Advanced Studies and Research, as well as a Bachelor of Arts in Philosophy, both from Ashoka University.