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Lyndsay Kelly serves as a Senior Lead at Quantum Consumer Solutions, focusing on insight and design strategy since June 2021. Additionally, Lyndsay is a member of the Meaningful Business network, which aims to align profit with purpose to support the United Nations Global Goals. Prior experience includes a role as a Senior Consultant at Kantar Consulting, where expertise in brand purpose, positioning, innovation, and semiotics was developed from September 2014 to May 2021. Additionally, Lyndsay held various positions related to cultural strategy and project management within Kantar. Early career experience includes working as an Events Assistant at Editorial Intelligence in 2013. Lyndsay holds a degree in Business Sustainability Management from the University of Cambridge and a Bachelor's degree from the University of Birmingham.