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Peter Day currently serves as Chief Technology Officer at Quantcast, where responsibilities have included roles as VP Engineering and Director of Engineering since July 2016. At Quantcast, a pioneer in direct audience measurement, Peter has contributed to enhancing understanding of digital audiences to improve targeted advertising strategies. Prior to Quantcast, Peter held the position of Executive Director at UBS Investment Bank from March 2012 to June 2016, and held various roles including Director, Manager, Senior Consultant, and Consultant at d-fine Ltd and d-fine GmbH from June 2006 to March 2012. Peter Day holds a PhD in Machine Learning from the University of Liverpool.