Craig Newman has a strong background in out-of-home (OOH) advertising, with over 14 years of experience in the field. Craig most recently worked as an OOH Media Director at Quan Media Group, starting in October 2021. Prior to that, they were a Senior OOH Consultant at Noble People from June 2021 to September 2021. Before that, they held the position of Senior OOH Consultant from August 2020 to June 2021, where they developed and managed strategic OOH plans and handled media buying functions for agency-side and client-direct accounts.
From 2018 to 2020, Craig served as the Vice President, OOH Practice, Client Services at Publicis Media. In this role, they were responsible for overseeing the OOH practice and providing client services. Prior to that, Craig worked at Zenith for several years in various roles.
At Zenith, they served as a Director, Local Investment from July 2017 to October 2018, where they led and managed the OOH and Print team and acted as the lead for new business pitches. Craig also worked as an Associate Director Local Activation from January 2015 to July 2017, overseeing OOH and Print media buying, planning, and strategy for clients such as Kohl's, Chase, Delta, and Toyota. Craig was also a Local Activation Supervisor from March 2012 to January 2015, where they executed local print, OOH, local radio, and local broadcast for Zenith's clients.
Craig's early experience includes being a Sr Print and OOH Negotiator at Zenith Media from February 2007 to March 2012. In this role, they handled print buying and negotiation for clients such as Chase Retail, Chase Credit Cards, Caesars Entertainment, and H&M. Craig worked closely with the agency's planning team and clients to create and maintain successful campaigns.
Overall, Craig Newman has a strong background in OOH advertising, with extensive experience in strategic planning, media buying, and client services.
Craig Newman attended the University of Maryland from 2001 to 2005, where they earned a Bachelor of Arts degree in Communications.
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