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Hans Steenbergen is an accomplished media director, editor-in-chief, and trendwatcher at Shootmyfood since September 2008, where focus is on providing inspiration to food professionals through engaging stories and trends in the hospitality industry. As a co-founder of Food100, Steenbergen advocates for a better food system while serving on advisory roles for QL Hotels & Restaurants and the Google Food Lab, contributing expertise in hospitality, nutrition, and sustainable practices. Steenbergen's extensive background also includes roles as a board member for the International Advisory Board at Hotel Management School Maastricht and an editor in chief at Reed Business Information, overseeing various industry publications. An educational background in Dutch Literature and language, philosophy, and film arts from the University of Amsterdam enhances a diverse portfolio within the food and hospitality sectors.