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Alexandra (Ali) Warden is a seasoned marketing professional specializing in lifecycle marketing and customer engagement. Currently serving as Lifecycle Marketing Manager at Qualia since September 2020, Alexandra has a strong background in email marketing strategies and execution, having previously held roles such as Senior Manager of Customer Engagement at BOLD and Contractor for Stanford University Graduate School of Business. Prior experience includes managing the Lifecycle Marketing team at Rocket Lawyer and overseeing marketing campaigns at Accuray, where Alexandra implemented the Eloqua marketing automation platform. Alexandra began a career in marketing coordination and event management with companies like Laserscope and NextMedia Group after graduating with a Bachelor of Science in Commerce, Marketing from Santa Clara University.