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Heidi Woods has extensive experience in the creative and content strategy field. Heidi started their career as a Graphic Designer at Balance Design in 1996 and worked there until 2003. From 2003 to 2014, they established their own company called Woods Creative, where they served as an Art Director. In 2006, Heidi also became an Owner/Art Director at DBQ Kids' Guide, and in 2007, they founded QCA Kids' Guide in the same role. In 2014, Heidi joined Quad as a Creative Director, and most recently, they have been serving as the Director of Creative and Content Strategy.

Heidi Woods has a Bachelor's of Fine Art degree in Graphic Design from Iowa State University - College of Design.