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Amethyst Van Loucks is an accomplished marketing professional with extensive experience in demand generation and digital marketing. Currently serving as the Senior Director of Demand & Digital Marketing at QSC since September 2024, Amethyst previously held the position of Vice President of Marketing at Borderless AI and Director of Demand Generation at Velocity Global, LLC, where an interim role as Vice President of Marketing was also undertaken. Amethyst's career includes significant contributions at Axcient as a Sr. Digital Marketing Manager, leading initiatives such as a comprehensive company rebrand within a six-week timeframe. Additional roles include Digital Marketing Manager at Sielo, Inc. and communications leadership positions at Westminster Public Schools and The Adoption Exchange. Amethyst holds a Master’s Degree in Liberal Studies from the University of Denver and a Bachelor of Fine Arts in Graphic Design, Business, and Art History from Colorado State University.