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Allison Ridge has over 20 years of experience in marketing, with a focus on the higher education sector. Allison'smost recent position is as the Head of Institutional Marketing (Global) at QS Quacquarelli Symonds, where they are responsible for driving traffic to their student-facing websites. Prior to this, they served as the Head of Marketing Department at Oxbridge. Allison has also held positions at the University of Leicester, Staffordshire University, and The Honesty Room Ltd as a Deputy Director of Marketing, Associate Director of Brand and Content, Head of Marketing, Head of Recruitment Marketing and Campaigns, and Marketing Consultant, respectively. Additionally, they have worked as an Interim Marketing Director at Warwick Castle for Merlin Entertainments Group and as an Account Director at Rees Bradley Hepburn. Earlier in their career, they held roles at McCann Erickson London and Saatchi & Saatchi as a Senior Account Manager and Account Manager, respectively.

Allison Ridge's education history consists of two periods. From 1986 to 1992, they attended Tunbridge Wells Grammar School for Girls and achieved 9 GCSEs and 3 A-levels. Following this, they enrolled at Northumbria University from 1994 to 1998 and completed a BA (hons) degree in Marketing, earning a 2:1 classification.