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Anda Vukovic is an accomplished CRM professional currently serving as the CRM Retention Leader at QoQa since October 2022. With extensive experience at Nestlé Nespresso SA from February 2013 to September 2022, Anda held various roles, including Global CRM Lifecycle Manager, where responsibilities encompassed increasing sales and customer retention through data-driven, personalized communications. Prior to that, Anda worked at Procter & Gamble as a Global In-store & Marketing Coordinator for Gucci Fragrances, focusing on promotional strategy and execution for fragrance launches. Anda's career commenced at IBM as an Event Marketing Specialist, linking marketing efforts with lead generation initiatives. Educational credentials include a Certificate of Advanced Studies in Branding & Digital Marketing from HEC Genève and a Bachelor of Science in Business Administration from Haute Ecole d'Ingenierie et de Gestion.