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Sini Tiainen is a seasoned music professional with extensive experience in content management and programming within the music industry. Currently serving as Music Content Manager for the Nordics at Qobuz since March 2021, responsibilities include overseeing Nordic music programming, executing local partnerships, and improving streaming performance through local content creation. Previous roles include Music Content Specialist at Google/YouTube Music, Press Officer for Flow Festival Oy, and editorial positions at MixRadio, Microsoft, and Nokia, focusing on playlist curation and user engagement. Additionally, roles at MTV Oy and Universal Music Finland involved media relations and artist promotion. Sini Tiainen holds a Bachelor of Arts in Speech Communication from the University of Jyväskylä.