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Sif Rai has extensive work experience in various roles and industries. Sif started their career as a Product Marketing Manager at Trackwell Software, where they developed marketing collateral and conducted market analysis. Sif then worked as a Project Manager and later as a Product Manager at Siminn, a leading telecoms provider, where they were responsible for strategy development and the delivery of innovative propositions. After that, Sif worked as a Senior Marketing Manager at Össur, a developer of advanced prosthetics, where they led global marketing efforts. Sif then transitioned into a freelance marketing consultant role, working with small and medium-sized companies across hi-tech sectors. Sif later joined Blackford Analysis Ltd as a Marketing Manager, where they led a brand refresh and exhibited at industry trade shows. Sif then joined QikServe, first as Chief Marketing Officer, where they established a marketing team and focused on enterprise sales, and later as Chief Operating Officer, where they took on responsibilities for customer success, support, project management, and product delivery. Sif is currently a Board Trustee at Sight Scotland and Sight Scotland Veterans, working to support individuals with sight loss. Throughout their career, Sif has demonstrated strong expertise in marketing strategy, brand building, lead generation, and event marketing, across multiple sectors. Sif holds an MBA in International Business from the University of Edinburgh, with a focus on disruptive technologies.

Sif Rai has a diverse education history. In 1992, they completed their studies at The Commercial College of Iceland, though the specific degree or field of study is not mentioned. Later, in 1999, they pursued a Bachelor of Science degree in International Marketing at Reykjavik University, which they completed in 2002. Following this, Sif went on to earn an MBA in International Business from The University of Edinburgh in 2007. As part of their MBA program, they also had the opportunity to be an exchange student at Tongji University in the same year, specializing in International Business. Additionally, in March 2007, Sif obtained a Foundation Certificate in Coaching Skills from CFM CONSULTING LIMITED.