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Max Howard is currently the Head of CRM at QIH Group, with previous experience in similar roles at Esports Entertainment, Argyll Entertainment, Paddy Power Betfair, and Gala Coral Group. With a background in Business, Management, Marketing, and Related Support Services from Solent University, Max has a strong track record of optimizing customer lifecycle activities, implementing new CRM technologies, and driving ROI through personalized multichannel campaigns. Additionally, Max has experience in areas such as promotions analysis, customer operations, and data management.