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David Hu is an accomplished professional with extensive experience in ecommerce and digital marketing across the Asia-Pacific and Middle East regions. Currently serving as the Deputy Director of Ecommerce and Business Development at QAF Limited, David has successfully spearheaded the development of a new B2B Ecommerce platform to enhance business opportunities. Prior roles include Head of Ecommerce at Electrolux Group, where David managed ecommerce operations across 15 countries, and VP at Lazada Group, overseeing a portfolio of strategic brands. Previous experience also includes significant positions at Coty, AudienceScience, PubMatic, Marin Software, DHL, and PayPal, focusing on digital agency management, programmatic advertising, and marketing strategy development. David holds degrees in Marketing from the University of Hertfordshire and Talor's College.