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Sophie Daniels is currently the Senior Brand Manager for Imperial Leather at PZ Cussons. Prior to this, Sophie held the same position at Premier Foods for the Mr Kipling brand. Sophie has also worked at Kellogg Company where Sophie held various roles including Brand Activation Manager for Coco Pops and Pringles in Spain/Portugal, Assistant Brand Activation Manager for Pringles, and Brand Activation Executive for the Family Cereal Portfolio. Sophie began their career as a Brand Ambassador at Aldi UK after completing their Bachelor of Arts in Advertising and Marketing Management at Lancaster University.