Peiyao Qiu has a diverse range of work experience, starting with their current role as a Growth Manager at PyratzLabs. In this role, they are involved in various projects related to Web3 technology, including Startup Studio, a wine and spirits marketplace, a move-to-earn app, a gaming NFT aggregator, a sci-fi game on the blockchain, a DeFi protocol, a tech-art studio, and a Web3 culture platform. Peiyao is also associated with Blockchain Business School and Tezos France.
Prior to their current role, they worked at Homa Games as a Growth Manager for Web3 projects. Here, they managed marketing agency relationships, strategic partnerships, project collaborations, content writing, and various growth initiatives.
Before that, Peiyao worked at Powder as a Growth Specialist, where they led the Verse Go-to-market, managed advertising campaigns, and directed a partnership program for NFTs.
Peiyao also gained experience at L'Oréal as an Assistant Project Manager in Development Marketing International. In this role, they developed and renovated product packaging, worked on product formulation, and led market analysis and product development initiatives.
Their earlier experiences include an internship at Gust, where they directed paid advertisements and influencer marketing campaigns, and an internship at Nike as a Football Category Branding Intern, where they conducted market research, executed product launches, and assisted with marketing routines.
Lastly, they interned at Henkel in HR Talent Management and at J.D. Power as a Project Intern.
Peiyao Qiu has a diverse education history. Peiyao obtained a Bachelor's Degree in French Language and Literature from Fudan University, which they attended from 2014 to 2018. During their undergraduate studies, they also participated in an exchange program at Université Lumière Lyon 2 for a year from 2016 to 2017.
After completing their bachelor's degree, they pursued further education and obtained a Master's Degree in Management from HEC Paris from 2018 to 2021. Additionally, they completed a Master's Degree in International Business from CEMS - The Global Alliance in Management Education and WU (Vienna University of Economics and Business) in 2021, specializing in international business.
Peiyao Qiu has also earned several certifications. In 2015, they obtained the DALF C2 certification from Institut français, showcasing their proficiency in the French language. In 2020, they received the Google Ads Search Certification and the Google Analytics Individual Qualification from the Google Digital Academy (Skillshop), demonstrating their expertise in online advertising and data analytics.
Overall, Peiyao Qiu has a strong academic background with degrees in French language and literature, management, and international business. Peiyao has also enhanced their skills and knowledge through certifications in various areas.
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