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Kate Sheppard has a diverse work experience in marketing and product management. Kate has an extensive background in the golf industry, having held roles at PXG, BlueStar Resort & Golf, and Scottish Golf. Kate has also worked in marketing for the energy research sector at Wood Mackenzie and as a marketing coordinator at Designate. Throughout their career, Kate has demonstrated expertise in strategic marketing direction, brand management, creative campaigns, digital communications, and social media strategy.

Kate Sheppard attended the University of Stirling from 2003 to 2007, where they obtained a Bachelor of Arts degree with honors in Marketing. Their field of study specifically focused on Sports Marketing. In addition to their formal education, they have also pursued further certifications. In September 2020, Kate completed the "Content Strategy for Professionals: Engaging Audiences" course offered by Coursera. Furthermore, in August 2020, they obtained a certification in "Google Analytics for Beginners" from Google.