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Samantha Fennell is a seasoned professional in social impact and marketing, currently serving as Partner and Managing Director, N.A. at Purpose since August 2023. Previously, Samantha founded and led Athari Collective from 2021 to 2023, focusing on diversity and community engagement in organizational branding and marketing. Samantha's consultancy experience includes managing growth strategies at HONE Business Development Consultancy and overseeing luxury brand partnerships at Out There Agency, where a strong focus on creative branding was essential. Prior roles include significant positions at Time Inc., Huffington Post, Hachette Filipacchi Media, and Conde Nast, where Samantha excelled in sales and advertising, generating substantial revenue and business growth. Samantha holds a BA in Comparative Literature from the University of Michigan and has a strong foundation from Columbia Grammar and Preparatory School.