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Cyril Bedat is an accomplished executive with extensive experience in digital strategy, business development, and leadership across various industries. Currently serving as Chief Executive Officer of Purpose Performance Wear and Business Owner of Simplyactive.com.sg, Cyril has a strong foundation in sports performance apparel and nutrition. Previously, Cyril held significant roles at Botify as VP APAC, and as Advisor at FastTrack, fostering partnerships between Europe and Asia Pacific. A notable tenure at TBWA\ Group Singapore included positions as Client Partner and Digital Transformation Director, and earlier as Global Brand Director at TBWA\Chiat\Day for QuickBooks. Cyril's expertise also spans digital roles at Saatchi & Saatchi and Fendi/LVMH, coupled with a solid academic background in European Studies and Political Science from the European Institute of Geneva and University of Geneva.