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Edward Sims is a seasoned data professional with extensive experience in data science and analytics. Currently serving as a Senior Data Scientist at PurpleSector since March 2023, Edward has previously held roles as a Data Science Consultant at YLD, Sensyne Health, and Deliveroo, as well as leading data science efforts at Indicia Worldwide. Early career experience includes positions as a Senior Data Scientist at Leonardo, a Data Scientist at the Office for National Statistics, and a Data Analyst at Import Services Ltd. Edward holds a Bachelor of Science degree from the University of Southampton, completed in 2016.