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Caroline Hoffmann

Business Development & Network Engagement Resident at PurpleBeach

Caroline Hoffmann is an accomplished professional with extensive experience in business transformation and network engagement. Currently serving as the Account & Utilities Lead ASG at Accenture Song since September 2021, Caroline is focused on leveraging technology and human insights to redefine business experiences. In addition to this role, Caroline is a resident in Business Development & Network Engagement at PurpleBeach and the founder of Caroline Hoffmann Consulting, offering advisory and consulting services. Prior to these positions, Caroline was a founding member and Global Head of Network Engagement at innogy Innovation Hub, where responsibilities included managing a global business network of over 4,000 decision-makers. Caroline began career at RWE Effizienz GmbH, holding various senior management roles in international business development and executive affairs, contributing significantly to market strategies and corporate communications. Caroline holds a Master's Degree in Business Administration from Hochschule Mainz and additional international business education from George Mason University.

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