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Jennifer Banken has extensive experience in consumer insights and analytics across various industries. Jennifer currently holds the position of Senior Director at Purple, where Jennifer leads the consumer insights team. Prior to this role, Jennifer worked at companies like Danone, Samsung Electronics America, PepsiCo - Frito Lay, Pizza Hut, and Nokia in different senior management roles within consumer insights. Jennifer holds a Master of Business Administration degree in Marketing from The University of Dallas and a Bachelor of Arts in Communication from The University of Texas at Arlington.