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Betsy Hoying is an accomplished retail professional with extensive experience in merchandising and product strategy. Currently serving as Vice President of Product Merchandising at Purple since January 2022, Betsy previously held significant roles including Vice President of Merchandising at Event Network, LLC, where leadership in creating diverse product assortments yielded positive financial outcomes. Prior positions include Director of Merchandising at Vera Bradley, Senior Director/Divisional Merchandise Manager at Gap Inc., and contributions at Women.com Networks for pioneering e-commerce in fashion apparel. Betsy began a career in merchandising at Talbots and has formed a solid foundation in retailing with a Bachelor’s Degree from Miami University.