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Yoshika Gurnani has worked in various roles since 2010. Yoshika began their career as a Design Internee at Krishiv Enterprises Leather Bags Exporter in 2010. Yoshika then worked as an Internee at Tribal Zone - 'The World of Accessories' from 2010-06-01 to 2010-07-24. In 2011, they worked as an Art Director at Gajali Film Production Pvt. Ltd. and as a Graphic Design Intern at Harilein Sabarwal - Think Trend India. Since 2015, they have been working as AVP Strategy - Offline Retail and Senior Associate Strategy at Purple Style Labs. In their current role, their key responsibilities include analyzing sales data to identify best-selling lines/brands and to develop promotional strategies, monitoring closely the bread & butter of each store & fulfilling its easy stock flow and creative growth, and ensuring that stores are stocked with the right types and quantities of stock.

Yoshika Gurnani has a Bachelor of Design from the National Institute of Fashion Technology, where they studied Fashion & Lifestyle Designing from 2007 to 2011. Prior to that, they completed their Intermediate degree in Commerce & Maths from City Montessori School, Lucknow between 1998 and 2006.