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Mos Bhatti serves as the Chief Services Officer at Purple Square, beginning tenure in October 2013, with a focus on enhancing client experiences and driving innovation. Prior roles at Purple Square include Director of Services, where responsibilities encompassed implementation and consultancy for marketing automation solutions across leading platforms such as Unica and Salesforce Marketing Cloud, and Head of Professional Services, overseeing delivery of consultancy services. Prior to Purple Square, Mos Bhatti was a Senior CRM Project Manager at Advanced, managing the implementation and optimisation of Microsoft Dynamics CRM across the organization and leading significant projects related to system migration and identity management. Earlier experience includes roles at IRIS Software, where project management encompassed website rebranding and online store development, and at Alchemetrics. Educational background includes a Fine Art degree from Liverpool John Moores University.