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Niklas Vogel is an experienced business development consultant currently working at Purple and SPRYLAB since February 2022. Previously, Niklas held the position of business analyst at Zoi GmbH from November 2017 to April 2021. A background in business development was cultivated at MELO Group GmbH in 2016 and as an office assistant and in accounting roles at Brandwatch from March 2015 to March 2016. Early career experience includes a sales position at Weleda AG from September 2009 to September 2013. Niklas holds a Bachelor of Arts in Medienwirtschaft from Stuttgart Media University, completed between 2013 and 2017.