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Pōhaikealoha P is an experienced festival programmer and creative developer with a strong focus on cultural integration and media production. Currently serving as a Festival Programmer on the Selection Committee for Digital+Interactive works at imagineNATIVE since July 2023, Pōhaikealoha also contributes as a Creative Developer for the Purple Maiʻa Foundation and operates as the Founder and Creative Media Producer at Kaapeha Media, where notable projects include Oiwi Online, Wao Kanaka, AlterNative: The Prologue, and E Ola Koa. Previous roles include Cultural Media Consultant at Kaapeha Marketing Services, Media Coordinator for the Council for Native Hawaiian Advancement, and various positions in marketing and media at the University of Hawaii. Pōhaikealoha holds a Bachelor of Business Administration in Entrepreneurship and International Business from the University of Hawai‘i - Shidler College of Business.