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Michael McCrary is the founder and CEO of PureSpectrum, a modern-day sample automation platform based in Los Angeles California. In 2003, Michael joined Greenfield Online where he became the company’s SVP of North America Sales. He played an instrumental role in Greenfield’s public offering (Nasdaq: SRVY) and eventual sale to Microsoft for $486 million.

From 2008 to 2014, Michael helped pioneer both Cint as Managing Director and Lucid as President. Given his depth of experience, deep customer relationships and with the support of his family, in 2015 Michael went full time as an entrepreneur and founded PureSpectrum which is one of the fastest growing consumer insight tech firms.