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Elena Petukhova has a diverse and extensive background in strategic planning and brand management, with experience spanning from 2000 to the present. Elena held roles such as Account Planner at APS Consulting, Brand Planner at The Richards Group, Senior Strategist at TM Advertising, Senior Strategic Planner at Draftfcb, and VP of Strategic Planning at TPN. Their most recent positions include VP of Strategy, Consumer Engagement at The Marketing Arm and Director of Strategy at PureRED. Elena has led various successful brand initiatives, partnerships, and product launches for prominent clients such as ACH Foods, P&G, Kellogg's, and Miller-Coors.

From 2003 to 2005, Elena Petukhova attended the University of Texas at Austin, where they obtained a Master's degree in Advertising/Brand Planning.