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Jeff Marsden serves as the Chief Product Officer at PureFacts Financial Solutions since June 2023, following a notable tenure as Chief Product & Strategy Officer at Xtiva Financial Systems until its acquisition by PureFacts in March 2023. Additionally, Marsden holds positions as a Board Director at Bristol Gate Capital Partners Inc. and President of Oxygen Ventures Inc., providing corporate advisory and leadership. With a rich background in advisory roles across various companies, including Fitted, BOON Rewards Inc., and Nest Wealth, Marsden offers expertise in product strategy, business development, and corporate advisory in the financial services sector. Marsden's education includes a Bachelor’s Degree in Political Science from Western University.