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Sujinder Juneja is an experienced professional in the cannabis and wine & spirits industries. Currently serving as the Manager of Product Knowledge at Pure Sunfarms since May 2019, Sujinder collaborates with product and grow teams to launch new cultivars and products. A former cannabis columnist for Vancouver Magazine, Sujinder has also founded The Planter's Guide and worked as an independent contractor in communications and journalism. Previous roles include digital strategist and content creator for the BC Liquor Distribution Branch, Director of Communications at Town Hall Brands, and Communications and Industry Relations Manager at the BC Hospitality Foundation. Sujinder holds multiple degrees, including a Cannabis Sommelier certification and a diploma in the Global Business of Wine.