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Danielle Allore (Bronson) currently serves as the Communications Manager at Pure Sunfarms since December 2019, overseeing strategy development for corporate communications, media relations, and brand profile building. Previous experience includes working at Edelman as an Account Manager and holding positions as Senior Account Executive and Account Executive, where responsibilities ranged from media strategy development to crisis communications support. Earlier roles at Laura Ballance Media Group included media relations and social media management, and Danielle began a career in customer service and administrative roles at Caffe Artigiano. Educational qualifications include a Public Relations Certificate in Marketing Management from the British Columbia Institute of Technology and dual Bachelor of Arts degrees in Communications and Sociology from The University of British Columbia and McGill University.