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Sitong Liu is a seasoned Product Development Manager with extensive experience in consumer goods, apparel, and high-end fashion. Currently at Bear Down Brands since June 2019, Sitong Liu has successfully led over 20 projects, working closely with cross-functional teams to launch innovative products in the home, health, and personal care sectors. Previous roles include Product Development Project Manager at TRAVEL PLUS INTERNATIONAL LLC, where Sitong Liu oversaw the development of travel goods and cultivated relationships with major retailers, and Director of Product Development at Jimanno Fashion Apparel Co., managing high-end fashion lines and contributing to significant business growth. Earlier career experiences include roles at Yellow Box Corporation and Tadashi Shoji, where Sitong Liu supported product design and development processes. Sitong Liu holds multiple degrees in Fashion/Apparel Design from prominent institutions, including Polimoda, the Fashion Institute of Technology, and FIDM.