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Mitch Mitchell is currently the Vice President Marketing & Brand at Pure Archery Group, with previous experience as the Vice President of Marketing and eCommerce at Calcutta Outdoors. Before that, Mitch held the position of Vice President - Marketing & Customer Experience at Big Rock Sports. With a background in marketing, analytics, and customer relationship management, Mitch has a solid foundation in developing and implementing marketing strategies for various companies in the outdoor sports and recreation industry.