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Karen Laverde Soto has extensive experience in the financial services and marketing sectors, currently serving as VP de alianzas y nuevos negocios and Vicepresidente de Mercadeo at Puntored since December 2016. In this role, Karen leads the banking correspondence line and is responsible for business strategies and development. Prior positions at Puntored include Directora de Area Comercial y de Mercadeo and Gerente regional de ventas, where Karen focused on national coverage, payroll payments, and sales growth initiatives. With a strong educational background in digital marketing and business administration from various institutions, including a Máster en Marketing Digital from EALDE Business School, Karen combines strategic leadership with a comprehensive understanding of marketing and sales management.