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Kyle Dickson is a seasoned professional in the sports and lifestyle industry, currently serving as the Global Go-to-Market Manager for PUMA SELECT since 2020. In this role, Kyle leads the merchandise and go-to-market strategy for PUMA's flagship product category while collaborating with high-profile partners and successfully forecasting growth. Previous experience includes positions at adidas, where Kyle contributed to the brand's long-term vision, and Nike, where involvement focused on luxury sneaker positioning and consumer network development. With a robust educational background in engineering and design from the University of Strathclyde and INSA Lyon, as well as experience in product and innovation marketing at 3M, Kyle possesses a strong foundation in product strategy and consumer engagement.