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Elissa Armando is an accomplished marketing professional with extensive experience in global marketing and creative services, currently serving as Senior Head of Creative Services for PUMA Group since June 2019. Prior roles at PUMA Group include Head of Creative Services and Team Head of Global Retail and Trade Marketing, where Elissa developed comprehensive marketing strategies and ensured brand alignment across various channels. Experience at J Barbour & Sons Ltd as Head of Marketing North America involved crafting key marketing strategies and executing seasonal campaigns. Elissa's career also includes significant contributions to PUMA’s global retail marketing initiatives, including overseeing in-store environments and executing innovative retail concepts, such as the Mobile Retail presence during the Volvo Ocean Race, contributing to substantial revenue growth. Elissa holds a degree from Texas State University.