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Adrian Cuevas has extensive experience in the footwear industry, particularly with PUMA Group since December 2012, where Adrian serves as Lead Product Line Manager, overseeing the creation of a global footwear line and driving strategic initiatives in Motorsport Footwear. Adrian previously held roles including Global Senior Product Line Manager for Motorsport and Regional Footwear Merchandiser, focusing on strategy development and compliance across various regions. Prior to PUMA Group, Adrian worked at Puma from 2008 to 2011, managing the merchandising department. Adrian holds a Master of Management in Business Administration from Macquarie Graduate School of Management and a Bachelor of Marketing from Tecnológico de Monterrey.