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Frederic CLEMENT is an experienced professional in digital transformation and e-commerce, currently serving as Directeur Transformation - communication - digital - RSE at PUM - SGDB France since September 2019. CLEMENT's expertise includes managing teams, overseeing digital project roadmaps, and enhancing customer experience through design thinking and agile methodologies. Prior roles include CDO & DOSI at CGR - Comptoir General de Robinetterie, where CLEMENT focused on digital transformation and user experience, and Responsable Pole projets marketing omnicanal at Leroy Merlin, managing omnichannel marketing projects. CLEMENT has also developed a board game, LE ROI DES CHAMPS, and held key roles in omnichannel strategy and CRM at Terres et Eaux, as well as project management at Decathlon. CLEMENT holds a degree in general engineering from Icam - Institut Catholique d'Arts et Métiers.