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Soledad Lucero has extensive experience in brand management, marketing, and trade marketing. Soledad has worked with various companies such as Puig, EAE Business School, Laboratorio Ballerina, Servicio Nacional de Turismo, and L´Oreal Chile. In their roles, Soledad has been responsible for developing marketing strategies, market analysis, brand positioning, and campaign launches. Soledad has a strong background in driving growth for brands while understanding the different target consumers and market opportunities.