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Sofía López Arias has a strong background in media and advertising. Sofía started their career at Antena 3 as the Director of Sales Team, where they were responsible for managing a team of sales executives and coordinating commercial actions. Sofía worked in this role from January 1997 to February 2003.

After that, they joined Puig as the Iberia Media Director, overseeing multimedia strategies for brands in Spain and Portugal. In 2009, they also took on the responsibility of the Portuguese market. Sofía held this position from February 2003 to February 2016.

From February 2016 to the present, Sofía has been the Europe Media Director at Puig, responsible for coordinating and developing multimedia strategies in Western Europe, as well as leading local media managers.

Sofía López Arias completed a Post Grado Dirección Marketing degree in Marketing from EAE Business School during the period of 1995 to 1997. Prior to that, they obtained a Licenciatura degree in Ciencias de la información from Universitat Autònoma de Barcelona between 1988 and 1992.