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Romina Basualdo is an experienced media and communications professional currently serving as the Media & Comms Manager at Puig Argentina since June 2013, overseeing brands such as Carolina Herrera, Paco Rabanne, and Jean Paul Gaultier. In this role, Romina develops and implements local communication plans aligned with global strategies. Previously, Romina held positions including PR Manager at Puig, where responsibilities included managing influencer marketing and corporate communications, and Regional Account Director at Urban PR, where major clients included Unilever and Nike. Additionally, Romina served as an MBA teacher at Universidad de Palermo and worked as an Account Executive at Personally, leading accounts for prominent brands such as Turner Broadcasting System and Honda Motos Argentina. Romina holds a Bachelor's degree in Public Relations from UADE.