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Lizabeth Bayer is an experienced digital and media manager currently working at Puig since June 2010, with a progression of roles including Media Manager & Marketing Development and Brand Manager. Prior to Puig, Lizabeth served as a KAM & Sales Planner for Clinique at The Estée Lauder Companies Inc. from February 2008 to June 2010. Earlier experience includes a position in product marketing at Natura from June 2003 to February 2008. Lizabeth has enhanced professional skills through various educational programs, including a course in Omnichannel Strategies and eCommerce from Esade in 2021, and digital marketing and retail management diplomas from Universidad Adolfo Ibáñez and Pontificia Universidad Católica de Chile.