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Catherine Barrais has extensive experience in marketing and brand management. Catherine most recently worked as the Marketing Director at Puig starting in November 2020. Prior to that, they held the position of Marketing Manager at Parfums Christian Dior from November 2015 to November 2020, where they were responsible for the brand's vision, marketing strategy, and execution in Mexico. Catherine also managed the brand's portfolio and trade marketing strategies. Before Dior, Catherine worked as the Beauty Brand Manager at CHANEL from September 2014 to November 2015. Their earlier experience includes roles as the Brand Manager of Kiotis at Stanhome from June 2012 to September 2014, and positions as a Senior Product Manager and Product Manager at Yves Rocher from 2008 to 2012. Catherine began their career as an Assistant Marketing Communication at Ernst & Young in 2006.

Catherine Barrais completed the Programa ThePowerDigitalMarketing from thePower in 2020. In 2014 and 2015, they studied Innovation in Retail and Business Image at TEC DE MONTERREY, and in 2004 to 2008, they pursued a Bac+5 Ecole de commerce degree in Spécialisation Product Marketing at Audencia. In 2007, Catherine briefly studied Marketing-Entrepreneurship at the University of Ottawa.