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James Palaric has a diverse professional background, having held various roles since 2014. James began their career as a Strategy Consultant at Netineo, followed by similar positions at Voyageurs du Monde, BNP Paribas, and LVMH. In 2015, they transitioned to Digital Marketing Manager at Publicis Groupe, followed by Country Manager at Joblift in 2016. In 2017, they moved to Omio as Partnerships Marketing Manager, and in 2020 they became Partnership Manager at Tails.com. Most recently, in 2021, they were appointed Head of People at Pubstack.

James Palaric obtained a Licence AES in Business Administration and Management, General from Université de Bordeaux between 2012 and 2014. James then completed a Master's degree in International Marketing from Anglo-American University, Prague between 2013 and 2014. Lastly, they obtained a Master of Business Administration - MBA in Digital Marketing and Online Business from Devinci Executive Education between 2014 and 2015.