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Aashima Kumar currently serves as a Senior Manager of Marketing Strategy and Analysis at Publicis Sapient, a role held since November 2019, following a previous position as Manager from January 2015 to January 2019. Aashima leads analytics initiatives, focusing on solution development, business case formulation, and delivering analytics-led business outcomes. Expertise spans luxury retail, automobiles, telecom, hospitality, and education, emphasizing marketing funnel optimization, micro and macro conversion measurement, brand awareness campaigns, and strategic planning for CMOs. Prior experience at SapientNitro includes roles as a Senior Marketing Analyst and Marketing Analyst, with a focus on campaign analysis, web analytics, and report automation. Aashima holds a Master of Computer Applications from Jagan Institute Of Management Studies and a Bachelor of Science in Chemistry from Kirori Mal College.