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Jose Guevara is a seasoned digital marketing professional with extensive experience across various roles in prominent companies. Currently serving as Digital Lead at Publicis Groupe since September 2020, Jose focuses on developing comprehensive digital strategies and ensuring integration of innovative proposals to meet brand objectives. Previously, as E-Commerce and Digital Manager at Grupo Modelo, Jose led the establishment of Home Delivery Services and customer relationship management strategies. Jose’s notable experience also includes serving as Country Marketing Manager at Privalia, where email marketing and CRM strategies were central, and Digital Marketing Consultant at an agency, overseeing a variety of digital campaigns. Additionally, Jose worked as LATAM Media Manager at Carat, where responsibility encompassed managing teams across Latin America and handling substantial budgets, as well as roles in digital media coordination at Mindshare and creative development at X-Plora Diseño Digital. Jose holds a degree in Marketing from Tecnológico de Monterrey.