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Lica VC Zung has a strong background in the advertising industry, with experience at Publicis Conseil, Music2/Mynd, and AG2 Nurun, working with various well-known brands such as Bradesco, Habib's, and CVC. Currently serving as the Senior International Account Director at Publicis Conseil, Lica is responsible for Toyota's digital strategy. With an education in Publicidade e Propaganda from FAAP, Lica VC Zung has been recognized as a young global talent in the industry.