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Cathy Nyffenegger is a seasoned professional in marketing and brand management, currently serving as Business Director and a member of the Executive Board at Publicis Zürich since June 2012. Over the years, Cathy has progressed through various roles within the company, including Group Account Director, Senior Brand Director, Brand Director, and Junior Brand Director. Prior to joining Publicis, Cathy worked at Pöyry Energy AG from March 2006 to July 2011 as a Marketing Communications Assistant and Coordinator, focusing on the Swiss and emerging business units in the hydropower and renewable energy sectors. Cathy began their career at Kunz Marketing & Kommunikation from September 2003 to February 2006, supporting project-based tasks in advertising, public relations, and event planning. Cathy holds a degree from HWZ University of Applied Sciences in Business Administration Zurich.