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Arda Kosar is a Director of Data Science and Engineering at Publicis Canada with a background in business administration and mechatronics engineering. Prior to his current role, he worked as a Senior Data Scientist at Publicis New York, where he led data-driven decision making for clients. Arda also has experience in data analysis, business case development, and client management from his time at companies such as Nestle and Pruftechnik Türkiye. He participated in a Data Science Fellowship at NYC Data Science Academy, where he developed skills in machine learning, analytics, and visualization. With an MBA from Sabanci University and a Bachelor's degree in Mechatronics Engineering, Arda brings a unique blend of technical and business expertise to his current role.